Hi. Yesterday I went in to your store in Cambridge to buy a new computer printer. Not a cheap game, I spent best part of £200 in your store. My old one, being a Kodak, is broken. Don't buy a Kodak.
I hitched my bike trailer up and rode in to town. When I got to the Grand Arcade Cycle Park it was full, I had to wait to get somewhere to lock up my bike and trailer. The sign outside for the car park (I note that motorists get a nice flashy sign telling them if there is space; cyclists get an unlabelled basement) told me there was loads of space there.
I walked up stairs to your second storey computer department, along the full length of the shopping centre, bought my printer, and headed out again. Thus I had to carry my (heavy, bulky) printer all the way back.
The comparison with how I'd have fared by car is interesting. I believe you've got a 'customer collections' desk by your little side entrance; I've frequently seen cars illegally parked in the bus stops next to it with folk collecting goods to put in the boot. There's also the entrance to level 3 of the car park right next to your computer department, and while I was there I couldn't fail to spot people walking straight out and straight to their cars stopped right at the doors.
Now I know that as a cyclist I can be expected to be fitter and harder working than a typical motorist, but come on John Lewis, do I really have to hump boxes the full length of the shopping centre and through a cramped basement built for far fewer cycles than are typically locked up there? Have you even considered that half of all people in Cambridge have a bike, that a fifth of trips here are made by bike, and that in making needlessly hard to get goods out of your shop by bike you're going to lose trade?
The bottom line is that next time I need a 'big ticket' item I'm going to the Beehive Centre. Where there are bike racks by the doors of your competitors shops. There are several pieces of homeware I'll be needing shortly; this is very shortly going to cost you that trade.
Will you, please, do something to make collections of big ticket items by bike (cargo bikes, bike trailers etc.) feasible?
A frustrated (currently) ex-customer.